The retail development has a gross floor area of 40,927 sm and a net lettable area of approximately 32,800 sm. It is part of a mixed-use development comprising offices, shops and residential towers. Keppel Land Retail Management, whose senior management staff has a strong track record of developing and managing numerous successful large shopping malls in Singapore, has been appointed manager.

The retail mall is located within the Jiading New City Core Area and is directly linked to the Malu Bus terminal and the Malu Station of MRT Line 11 which connect to many residential districts in the North West region of Shanghai. The mall is easily accessible via several highways, including the Huxiang, Hujia and Jiamin Highways.